Designed for Your Next Adventure
Inspired by days spent paddling rivers and floating lakes, Floatsup was born out of a simple idea: make outdoor leisure more fun and effortless. Founded by outdoor lovers who couldn’t find accessories that kept up with their lifestyle, the brand’s debut product — the patented Floatsup Cup drink holder — keeps beverages secure and accessible while people relax on paddle boards, kayaks, and watercraft. What began as a solution to a real need has grown into a collection built around enjoyment, ease, and time spent outdoors with friends and family.
Ready for the Water and Beyond
Floatsup products are designed to match the pace of spontaneous outdoor moments. From the original Floatsup Cup and Jumbo Water Bottle Holder to accessories like can covers, hats, and tees, each item combines practical use with lifestyle appeal — easy to understand at a glance and simple to recommend to customers. Whether used on a board, by the fire, or at a gathering, Floatsup gear enhances the comfort and convenience of relaxed outdoor living.